T.J. Maxx

THE ASK

Create a Mother's Day ad to remind people the best place to get a gift for the mother in their life. 

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THE INSIGHT

Kid's see their parents in a way that no one else does. 

THE SOLUTION

We had kids tell us what makes their mom special and unique and then let them shop at T.J.Maxx to find the perfect gift that represents her. 

THE EXECUTION