I'm still working on the one-liner to explain to people what it is that I do as a strategist. Until then, I point to some work and say, "I helped make that and had a great time doing it." Here's some stuff I point to.
Brand repositioning work to help Midol earn back share in a category they created.
Mother's Day campaign to remind people where to get the best gift for the mother in their life.
Brand video to explain AARP's historical roots and commitment to empowering the lives of seniors.
Using influencers and cause marketing to celebrate Canon EOS Rebel's 25th anniversary.