I'm still working on the one-liner to explain to people what it is that I do as a strategist. Until then, I point to some work and say, "I helped make that and had a great time doing it." Here's some stuff I point to. 

Midol

Brand repositioning work to help Midol earn back share in a category they created. 

T.J. Maxx

Mother's Day campaign to remind people where to get the best gift for the mother in their life. 

AARP

Brand video to explain AARP's historical roots and commitment to empowering the lives of seniors.

Canon

Using influencers and cause marketing to celebrate Canon EOS Rebel's 25th anniversary.